Kaboodle Launches PopPicks
Wednesday, July 28th, 2010Just recently, “Women’s Wear Daily” published a wonderfully informative article about crowd sourcing and its effect on the retail world and shopping. Long gone are the days when retailers sold consumers things they didn’t want. Nowadays, people have the power, and retailers are paying attention. So is Kaboodle, the largest social website for passionate shoppers. Kaboodle just launched PopPicks, an exclusive, members-only online sale destination that allows shoppers everywhere to determine which products are offered at a special price for a limited time.
An ongoing program featuring a new retail partner each week, PopPicks features a collection of products selected by Kaboodle editors in partnership with the featured retailer. Once products are selected, the Kaboodle community is invited to “heart” (vote for) the products they like best.
After four days of voting, the most “hearted” products are made available to Kaboodle members at an exclusive price for four days or until the reserved inventory is sold out. Once the quantities of specially priced items are completely sold, Kaboodlers can still buy the product at its original price.
During voting and limited-time sales, Kaboodlers can invite friends to participate via Kaboodle’s peer-to-peer messaging system as well as on e-mail, Facebook, Twitter and other social platforms.
Moxsie.com, an online fashion retailer featuring independent brands, is the inaugural launch partner. “PopPicks is a unique way for Moxsie to unveil cutting-edge merchandise to the alpha consumers who appreciate it. The reason PopPicks is so different and appealing is because it allows retailers to present an interactive experience in a participation-rampant environment. Through PopPicks, Moxsie is also able to extend its reach to a very valuable group of sophisticated shoppers in a measurable way,” says Julia Kung, Moxsie’s director of marketing. Additional participating launch partners in the coming weeks include other online fashion favorites, Karmaloop, Ssense, Ivy Blue and 80sPurple.
Check out Moxsie PopPicks here: http://www.kaboodle.com/poppicks/moxsie. Want to know which picks I hearted? The Reece Black Peeptoe Bootie, Chevron Clutch and Jolie Skirt all got my votes. On August 2, we’ll find out just which Moxsie PopPicks shoppers can purchase for a 25% off discount. See you then!




James Army Jacket from Alley Collection, $200.












