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My Hubby’s Blog

Mar 15 2010

Style Interview: April Fried of PopTinsel

It’s one of the hottest beauty trends right now – a semi-permanent sparkling, tinsel hair accessory that adds dimension and glimmer to your style. Beyonce wore it to the Grammy’s and April Fried is the creator of the original product to set this trend – PopTinsel.

While April travels the country promoting PopTinsel and teaching hair stylists how to apply the product to their clients’ hair, she’s based out of Las Vegas. So I have easy access to her and her shimmering product, which comes in all kinds of stunning colors. We met for coffee and April shared with me her experience and style tips.

April’s family has a long history in the beauty industry, beginning with her grandfather. She joked that she has hair dye in her blood and stated her first beauty job was taking inventory at the age of four. It’s this kind of connection to beauty and style that has driven April throughout her entrepreneurial career and inspired her to create her company.

 

The future holds many beauty-related opportunities for April, but her focus right now is on PopTinsel, which she is successfully promoting among celebrities, including Melissa Rivers, Tiffany “New York” Pollard and Bridget Marquardt. In fact, April has just returned from promoting PopTinsel in the gift suites of the Oscars. “I like to say that I’m spreading PopTinsel all over tinsel town,” she said.

Melissa Rivers with PopTinsel in her hair.

For those who worry that PopTinsel is too bold a look for them, April recommends the more subtle types use PopTinsel from her monochromatic collection. For example, brunettes can incorporate brown or black tinsel into their raven tresses while those with all gray can use silver tinsel to create a sweet, peek-a-boo effect. “I’m not trying to make anyone look like a Christmas tree,” said April. And when you tire of the look, just remove the tinsel. As April told me, “It’s easy in, easy out.”

Is your stylist offering you PopTinsel yet? If not, introduce your stylist to April. Her goal is to educate stylists across the world on PopTinsel and the proper way for application. “I’m helping independent stylists one strand at a time,” quipped April. There are currently over 1000 stylists across the U.S. beautifying their clients with PopTinsel. Make sure your stylist is one of them.

Here I am wearing red PopTinsel.

WIN POPTINSEL with the HAI-COOL CONTEST!

Now you can have your very own set of PopTinsel. Win the PopTinsel Celebrity Six-Pack, a special set of PopTinsel colors that April provides to her celebrity clients, when you submit the winning PopTinsel Hai-Cool.

All you have to do is submit your coolest PopTinsel traditional style haiku via the comment selection below or @ reply me on Twitter (Twitter.com/lollieshopping), making sure you use the PopTinsel name at least one.

One entry per person, per email address or per Twitter account. If you leave your Hai-Cool via comments below, you must set up a profile at OnSugar so I can contact you if you win. Contact information will be kept private and never sold or used for any other purposes than to contact the winner.

Judging will be conducted by April Fried and me (Lollie Shopping). Submitted haikus must the original work of the entrant. Deadline to enter is midnight Pacific time, April 31, 2010. Contest is open to entrants of the contiguous United States only. Good luck!

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2 Comment to “Style Interview: April Fried of PopTinsel”

  1. monadee
    Mar 16, 2010

    my hair now sparkles
    and shines with my Poptinsel
    i smile with joy

  2. missien1301
    Apr 4, 2010

    Poptinsel stunning
    Everyone sees me sparkle
    I shine like a star.

Laura Coronado, Fashion Blogger Fashion DOES exist in Las Vegas. mailto: lollieshoppingblog@gmail.com
© 2011 Laura Coronado