How often do you see a lipstick or an eye shadow on the face of your favorite celebrity and wonder, “Would that look good on me?” Instead of asking all your Facebook friends to help you identify the brand or driving over to Sephora and bugging every sales associate there to assist you in your search, you can simply download and use ShadeScout™, a cosmetics color search mobile app that enables consumers to find products in the colors that inspire them.
Created by FaceCake Marketing Technologies, Inc., ShadeScout allows you to shop for cosmetics by combining the app’s color search technology, signature Virtual Try-On capabilities and built-in purchase features to create a mobile, immersive shopping experience. “With ShadeScout, you have the ability to instantly find products that match any color you see, from a celebrity’s red carpet look to a bouquet of fresh roses,” says Linda Smith, Founder and CEO of FaceCake. “You don’t need to have product information to find that perfect match; ShadeScout finds it for you.”
Using proprietary color search technology, ShadeScout sorts through an unlimited number of products from more than 40 major and luxury beauty brands and instantly delivers direct product matches in any makeup category. From eyeshadow and blush, to lipstick, foundation and more, ShadeScout enables shoppers to find and virtually try on any product and make a purchase directly from the app. ShadeScout is available for download at iTunes and Google Play.