After going a week without an Outfit of the Week and a noticeable decline in my tweeting (not to mention that I still haven’t gotten around to creating my Go Shop Vegas downloadable shopping guide), I feel like I have a little explaining to do. And I’ve got some things on the horizon to address also.
First of all, I’m back to working full time as a marketing copywriter for a direct sales company here in Las Vegas, which provides me with a steady, stable income to supplement all the other work I do. Additionally, it also provides me with a bit of structure (which I actually enjoy) as well as the opportunity to work with an amazing team of savvy and educated marketing and creative professionals. It’s a great gig, but a handful of times throughout the year, it can be time consuming, causing me to miss an Outfit of the Week post and/or tweet less sales than usual. For those of you who have noticed this, and maybe have even been annoyed with me, I truly apologize for any inconvenience or disappointment I may have caused, and I appreciate your understanding.
Even with the full-time job, I’m still able to freelance for Vegas Seven and Vegas Rated magazines. Sometimes, I find time to take on clients in need of content for their own websites or who need someone to teach them how to use WordPress, blog and develop a content strategy. I love freelancing and having clients because it keeps me connected with this fabulous city and all the interesting, talented and ambitious people who are a part of it.
Last but not least, there’s my blog and my own personal development. Lollie Shopping is my chance to focus on my personal growth, pleasure and brand. It’s the one place in my career where I get to be my own boss, my own advertising sales team, and my own creative director and editor. It’s the one spot where I get to use MY voice to speak, write, inform, educate, influence and entertain.
So, what’s next for Lollie Shopping? First of all, this year I celebrate five years of this Las Vegas fashion blog. And I think one of the best ways to do it is with a new website redesign, which I plan to launch in October. Thanks goes to my husband Dan Birlew for working so diligently on this project, which was actually his idea.
Thanks goes to you for keeping me on your blog reading radar, tweeting me, liking my Facebook page and re-pinning my pins. It’s your interactions and positive feedback that keep Lollie Shopping going.