Oh, sure. Last night there was an awards event for the music industry. And some people got accolades and honors. And some others performed. But the BIG news was the announcement of Balmain for H&M.
Music awards? Psh. We’re here for the fashion. And on November 5, 2015, we’re going to get it in about 250 H&M stores worldwide and online. “I want to talk to my generation: this is my main aim as a designer,” says Balmain Creative Director Olivier Rousteing, “H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it.”
Shop H&M online at www.hm.com.